Course Description

Microsoft Excel is a powerful and widely used tool in data analysis, and digital marketing professionals must demonstrate expertise using Excel and its features. In this hands-on workshop, learn and practice the most important components of Excel. 

Course Outline

  • Functions: the most useful functions to support data manipulation and analysis. 
  • Formulas: essential Excel formulas that every digital analyst should know. 
  • Tables: tools to organize, structure, and present data to provide informed answers and drive decisions. 
  • Text to Columns: built-in tools to merge and separate data points to analyze information more effectively. 
  • Data Visualization: features like graphs and other graphic elements to align with your audience and brand. 
  • Forecasting: methods and tools to predict future KPI trends, including applications for metrics like traffic and revenue.
  • Camera Images: an exciting tool to support dashboards and reports.
  • Macros: features to automate processes in recurring reports for efficiency. 


  • Basic Excel skills required to take this class.
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