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Course Description

Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.

Course Outline

  • Aligning measurement with strategic objectives
  • Measurement methodologies and tools for different digital marketing channels
  • Overview of analytics tools: what to use when and how to use the most important tools
  • Insights from data: customer profiles and segments
  • Conversion funnels and goals and conversion optimization
  • Attribution methods, models and how to put an attribution system in place
  • When and how to merge online and offline data
  • Basic introduction to Google analytics and Google tag manager

Notes

PLEASE NOTE:

  • When you register for this course, you also will be registered automatically into the required Advanced Excel for Data Analytics workshop.
  • All students must bring a laptop to class (in-person sections)

 

Applies Towards the Following Certificates

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Enroll Now - Select a Section
Section Title
Digital Marketing Analytics
Type
Online
Days
M
Time
6:00PM to 9:00PM
Dates
May 16, 2022 to May 23, 2022
Type
Online
Days
M
Time
6:00PM to 9:00PM
Dates
Jun 06, 2022 to Jun 27, 2022
Schedule and Location
Contact Hours
18.0
Location
Delivery Options
Course Fee(s)
Instructors
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