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Course Description

Graphic design is the visual expression of ideas. A graphic designer's role is to translate, communicate - and sometimes advocate - by giving form to ideas. Though communication is often done digitally, graphic design is thriving since graphic designers are now needed for both print (flyers, brochures, etc.) and digital (web templates, digital billboards, banner ads, etc.) design. In this course, you'll learn the fundamental skills that all graphic designers use: layout, color theory, typography, imagery and more.

Course Outline

This course consists of three modules:

Module 1: Overview of Graphic Design

Module 2: Branding and Color

Module 3: Typography and Design Principles

Learner Outcomes

This course provides a comprehensive foundation for students to grasp the core principles and skills necessary for graphic design while emphasizing creativity, technical proficiency, and an understanding of the broader context in which graphic design operates.

Upon completion of the course, a successful student will be able to do the following:

  • Demonstrate ability to identify the best practices used by graphic designers
  • Explain the fundamental concepts of branding, including brand identity, recognition and personality
  • Apply the principles of color theory, harmony, and color psychology to convey meaning and mood
  • Identify the differences between Adobe® graphic design software and applications
  • Apply the fundamental concepts of graphic design - including elements and principles - to create visually appealing designs for effective communication
  • Demonstrate the ability to apply basic typographic principles to achieve maximum readability
  • Identify different typeface classifications and typographic terminology
  • Use a creative graphic design software application to develop original designs

Notes

Some assignments require the use of Adobe® Express which is included with an Adobe® Cloud Subscription.

Prerequisites

Students should have foundational technical skills.

Applies Towards the Following Certificates

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