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Course Description

Gain the building blocks, tools and strategies to manage Search Engine Optimization (SEO), a fundamental component of any successful digital marketing strategy. Through hands-on experience setting up, implementing and measuring the effectiveness of an SEO/SEM campaign, you will learn best practices from one of DFW’s leading marketing experts. 

Course Outline

Course topics include:

• Get started developing your SEO/SEM strategy

• The process and basic building blocks for SEO/SEM

• Overview of SEO tools, websites and software and how to choose the right ones

• Keyword research, planning and optimization

• Understanding what Google and the other search engines are looking for in your website

• Link building and citation strategies

• Content writing for SEO

• SEO and Social Media

• Local SEO and SEO for mobile

• How SEO fits into your overall digital marketing strategy

• Where SEO/SEM is headed and how to be prepared

Applies Towards the Following Certificates

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Enroll Now - Select a Section
Section Title
Search Engine Optimization & Marketing Strategies
Type
Discussion
Days
W
Time
6:00PM to 9:00PM
Dates
Nov 02, 2022 to Nov 16, 2022
Type
Discussion
Days
W
Time
6:00PM to 9:00PM
Dates
Nov 30, 2022
Schedule and Location
Contact Hours
12.0
Location
Delivery Options
Course Fee(s)
Instructors
Section Notes

Students will interact with instructors and other students in-person and through SMU CAPE's Learning Management System (Canvas).

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