Course Description

Strategies, Tactics & Tools

Almost 75% of marketing dollars are spent on developing apps and advertisements for mobile platforms, and your digital marketing plan needs a mobile strategy. In this fast-paced, intensive course, you will learn about the key considerations, tools and trends to make your mobile marketing activities successful. 

Course Outline

In this course, you will learn:

  • About mobile systems, platforms and processes
  • How and when to implement mobile marketing in your strategy and plan
  • How to identify opportunities for mobile marketing activation
  • How to communicate brand values and emotion via mobile platforms
  • Creating enjoyable, engaging customer experiences that reflect your brand 
  • Messaging for mobile and developing push and pull programs and strategies for driving customers to accept location
  • Using, banners and video on mobile and how to use native and instream ads effectively
  • Best practices for offering mobile coupons
  • Moving beyond banner ads and text messaging to real time digital experiences
  • Best practices in mobile web development, sites, mobile apps and responsive design
  • Combining mobile with other channels: integration and cross marketing opportunities
  • Budgeting for mobile: How to estimate your costs related to mobile
  • Location based marketing: the art and science of geotargeting, geofencing and beaconing Guerilla marketing with mobile
  • Mobile payments: understand the emerging landscape and the implications on your business
  • Mobile marketing analytics and developing relevant and realistic KPIs for mobile
  • Privacy laws and emerging standards in mobile marketing


You may enroll in this course individually, and it also counts as an elective in the Digital Marketing Certificate Program.

Applies Towards the Following Certificates


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