Course Description

Seize the day! Experts suggest that today’s climate may offer entrepreneurs an exceptional opportunity to start new companies or ventures. Learn and apply fundamental principles and best practices to create your blueprint for success.

Come with your ideas and use class time and exercises completed on your own to build the components of your business plan -- including finance and accounting, product phasing and pricing, distribution channels, marketing, and engaging with advisors, mentors, and more. You will come away with the insights to prepare a business plan document that describes your business strategy, start-up tactics and operational pro forma unique to your proposition.


Students will meet as a class weekly during the duration of the course with the instructor for discussion, review of concepts, and to answer questions.

You should come to class with a specific project idea in mind and ready to execute significant hands-on independent research.

Please be prepared with a growth mindset, conducive to welcoming feedback and making multiple revisions.


  • Online registration closes at 6 p.m. one day before the start of the class, unless noted on individual sections.
  • Late registration is welcome! Please contact SMU CAPE at 214-768-2273 for assistance.
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