Course Description

Learn how to leverage AI-driven content using a variety of platforms and discover how to harness the capabilities of artificial intelligence technologies to make your work more efficient and effective, whether you are an individual contributor or organizational decision-maker. Practice using tools like ChatGPT, Bard, DALL-E, Midjourney and Adobe Firefly to tailor prompts for optimal outcomes in text generation, music creation, image synthesis and more. Skill-building exercises and live sessions will highlight generative AI's capabilities across many industries and will empower you with the knowledge and skills to implement powerful AI technologies with confidence. 

Course Outline

In this program, you will learn:

  • Foundations to Generative AI for Business
  • Marketing and Branding Applications
  • Personalization, Customer Interaction and Experience
  • AI Platforms and Tools, including Chat GPT and Bard Uses and Applications
  • Finding Places for AI and Automation; Ethical Considerations, Regulatory and Security Concerns
  • Future Trends in Generative AI

Applies Towards the Following Certificates

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Section Title
Generative AI for Business Professionals
Live Sessions
6:30PM to 8:00PM
Sep 03, 2024 to Oct 08, 2024
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Registration Fee non-credit $695.00
Section Notes

Students will complete 1 hour of asynchronous, on-demand work prior to the weekly live sessions. Asynchronous content will open the week before the first live session.

Live sessions will be 1.5 hours each and are a required portion of the program. All live sessions via Zoom will be held on Tuesdays from 6:30pm to 8pm CT.

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