Course Description

Cultivate your creative ideas and leadership skills and apply effective strategies in planning, research, marketing and collaboration. Begin with a unique business concept and create a business plan in this start-up workshop. Along the way, learn about the fundamentals of building a business and explore topics like pricing, profit margin and other financial concepts. The workshop concludes with your presentation pitch to launch your own start-up, product or service.

Please note times are in Central Standard Time (CST).



Course Outline

  • Introduction
    • What is a Business Plan?
    • How and When Do You Use a Business Plan?
  • The Foundations of Entrepreneurship
    • The Era of the Entrepreneur
    • Case Study: Never Too Young
    • Challenges Facing Small Businesses
    • Assignment: Business Plan – Getting Started
  • Inside the Entrepreneurial Mind: From Ideas to Reality
    • How to Enhance Creativity and Make Your Business Unique
    • Drafting the Business Plan-Mission Statement and the Foundation of Your Business
  • Strategic Management and the Entrepreneur
    • Strategic Management and the Entrepreneur
    • The Strategic Management Process
    • Analyze Competition
    • Formulate a Strategy
    • Building a Competitive Advantage
  • Forms of Ownership and Franchising
    • Sole Proprietorship
    • Partnership
    • Corporations
    • Joint Venture
    • Case Study – Which Form is Best?
    • Franchising
  • Methods for Determining the Value of a Business
    • Balance Sheet Approach
    • Market Approach
    • Net Worth of Your Business
  • Business Plan and 3D Model Business Presentation


Supplies are not included in the cost of the course. Please click here to view a supply list.


  • Online registration closes at noon 4 days prior to the start of the class.
  • For late registration options, please contact SMU College Prep at 214-768-2267 for assistance.
Enroll Now - Select a Section
Section Title
Exploring Entrepreneurship: Business Basics
M, T, W, Th, F
1:00PM to 4:30PM
Jul 26, 2021 to Jul 30, 2021
Schedule and Location
Contact Hours
Delivery Options
Live Online  
Grades 7-8  
Course Fee(s)
Registration Fee non-credit $349.00
Section Notes
Supplies are not included in the cost of the course. Please click here to view a supply list.
The well-being of our students, instructors and community is our top priority. We are excited to deliver dynamic and engaging courses in a fully online format to provide the best possible learning experience for our students.

Students will interact with instructors and other students through Zoom and SMU's Learning Management System (Canvas). To maximize classroom instruction and your learning experience, we encourage the use of video and audio devices during the Zoom meeting, if available.

Registered students will receive individualized communication with further instructions to help prepare for class.

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