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Course Description

Explore the digital communications landscape with an experienced expert as your guide. Gain insights into the latest services and channels and dive deep into their unique strengths and strategic uses. Learn about the digital diamond, SEO and how to create a results driven digital plan.

Course Outline

Course topics include:
  • Current major social media platforms and the strategic and tactical uses of each
  • Understanding and employing content marketing techniques to prioritize content ROI
  • Developing brand awareness in the digital space
  • How to create a digital communications plan
  • Best practices for social listening and response
  • Communicating your digital strategy to key stakeholders in your organization
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