Course Description

As more devices are controlled by users' voices rather than their fingertips, e-commerce is becoming v-commerce. With this important emerging user interface, consumers shift their search and purchasing behaviors to convenient voice-enabled devices equipped with Siri, Alexa, or Google Assistant. Consumers will interact with your organization and experience your brand increasingly through voice.  Learn more about current and forward-looking best practices in experience design and branding with voice, no matter which platform you choose to use, with DFW's leading practitioner in voice interaction design as your guide.

Course Outline

This workshop will cover topics including:

  • Introduction to voice enabled device technologies, fields of practice, ecosystem and terminology
  • The most important platforms and their applications, plus implications, for businesses, customers and employees
  • Natural Language Processing (NLU) vs Automatic Speech Recognition (ASR)
  • Voice User Interface (VUI) design principles and best practices
  • Conversational User Interface (CUI): customer experience design and personalization opportunities
  • Comparison of CUI technologies, including chatbots and VUI 
  • Designing personas for chatbots and VUI applications
  • Personalization over voice
  • Branding strategies and considerations for VUI and CUI
  • Evaluating successful and failed case studies in designing experiences and branding over voice enabled devices

Applies Towards the Following Certificates

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