Loading...

Course Description

Brand management now focuses on engaging with customers and having conversations more so than advertising.  Each digital platform has its own unique set of branding considerations and a specific audience of users who could interact with your brand.  Learn how to develop a strategy to engage audiences across many different digital platforms while maintaining a consistent brand message that is both personalized and integrated across channels. 

 

Course Outline

In this course, you will learn about:

  • Creating and nurturing a brand online
  • Determining how your customers experience your brand digitally
  • Understanding the nuances and differences of branding across all digital channels: social, mobile, paid, email, and more
  • Messaging, visual and creative considerations and tactics in mobile, social and email
  • Brand engagement, interaction and loyalty strategies across digital channels
  • Integrating your digital channels Best practices in online brand guidelines: development, implementation and compliance
  • Online brand reputation management

Prerequisites

Before attending this class, you should understand personas and persona development. This class will build on that background knowledge.

Applies Towards the Following Certificates

Loading...

Thank you for your interest! 

If you would like to be notified if new sections open for enrollment, please click the red button and complete a short form. 

Required fields are indicated by .