Course Description

Brand management now focuses on engaging with customers and having conversations more so than advertising.  Each digital platform has its own unique set of branding considerations and a specific audience of users who could interact with your brand.  Learn how to develop a strategy to engage audiences across many different digital platforms while maintaining a consistent brand message that is both personalized and integrated across channels. 


Course Outline

In this course, you will learn about:

  • Creating and nurturing a brand online
  • Determining how your customers experience your brand digitally
  • Understanding the nuances and differences of branding across all digital channels: social, mobile, paid, email, and more
  • Messaging, visual and creative considerations and tactics in mobile, social and email
  • Brand engagement, interaction and loyalty strategies across digital channels
  • Integrating your digital channels Best practices in online brand guidelines: development, implementation and compliance
  • Online brand reputation management


Before attending this class, you should understand personas and persona development. This class will build on that background knowledge.

Applies Towards the Following Certificates

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