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Course Description

Take a deep dive into best practices, strategic uses and engagement techniques for all digital communication tools, especially blogs and social media networks. Learn to produce return on investment that will be meaningful to your organization using blog writing techniques, engagement practices, live blogging, statistical measurement, social media analytics and search engine optimization (SEO ) techniques. You will leave prepared to plan and evaluate your digital communications efforts.

Applies Towards the Following Certificates

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Enroll Now - Select a Section
Section Title
Digital Engagement and Advanced Social Media Management
Type
Discussion
Days
T
Time
6:00PM to 9:00PM
Dates
Jan 25, 2022 to Feb 22, 2022
Schedule and Location
Contact Hours
15.0
Location
Delivery Options
Course Fee(s)
Registration Fee non-credit $995.00
Section Notes

In-Person SMU CAPE classes are held in classrooms across SMU's campus and at selected off-campus locations. You will receive a reminder message via email with specific location details before class begins.

PLEASE NOTE:
Working in conjunction with local health and public policy officials, SMU has developed a comprehensive plan to enhance the safety of everyone on campus and minimize the spread of COVID-19. You will receive individualized communication with further instructions about guidelines and classroom expectations.

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