CEC009 - Writing Engaging Content & Copy

Course Description

Practice and improve your writing skills in this hands-on, interactive course.  Learn how to develop your own writing style and modify your voice for different audiences and platforms.  This course will equip you with valuable skills to support your organization's brand and messaging through effective and engaging written content. 

Course Outline

During this course you will learn how to:

• Apply copy and content writing mechanics and principles in your work
• Tailor content and style for social media, email and websites
• Write for printed pieces, including advertising and brochures
• Use different voices and adapt your style when needed
• Be persuasive and compelling
• Use techniques like imaging, metaphors and storytelling

Applies Towards the Following Certificates

• Digital Marketing : Electives