CEC009 - Writing Engaging Content & Copy
Course Description
Want to speak clearly, effectively, and authentically to customers? Want to not only close a sale, but develop the kind of brand that inspires deep loyalty in its customer base? Want to make sure that everything you write creates a meaningful impact?
In this course, you'll learn to be a more efficient, prolific, and effective copywriter, developing a consistent and personable brand voice that resonates with your ideal client. You'll also learn how to modify your writing for different audiences across different platforms - and how to create copy that works with the algorithms to help your business or organization rise organically in rankings and visibility. Lastly. you'll learn how to prioritize the human-to-human connection with every word you write - speaking thoughtfully and concisely to people about what they need to hear.
Course Outline
In this class, you will learn:
- How to speak effectively from the human perspective of the brands you represent
- How to empathetically identify and reflect the needs of the audiences you seek to serve
- How to ensure that the brands you represent have a consistent, predictable, trustworthy voice that will create loyal customers and have a meaningful impact
- How to create a portfolio of your writing that you can use to market your new skills
- How to use AI as a writing assistant to help you brainstorm and refine your copy
Applies Towards the Following Certificates
- Digital Marketing : Electives