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Course Description

Practice and improve your writing skills in this hands-on, interactive course.  Learn how to develop your own writing style and modify your voice for different audiences and platforms.  This course will equip you with valuable skills to support your organization's brand and messaging through effective and engaging written content. 

Course Outline

During this course you will learn how to:

  • Apply copy and content writing mechanics and principles in your work
  • Tailor content and style for social media, email and websites
  • Write for printed pieces, including advertising and brochures
  • Use different voices and adapt your style when needed
  • Be persuasive and compelling
  • Use techniques like imaging, metaphors and storytelling

Applies Towards the Following Certificates

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Enroll Now - Select a Section
Section Title
Writing Engaging Content & Copy
Type
Online
Days
Sa
Time
9:30AM to 12:00PM
Dates
Sep 14, 2024 to Oct 12, 2024
Schedule and Location
View Details
Contact Hours
12.5
Location
Delivery Options
Live Online  
Course Fee(s)
DM - Registration Fee - $695 non-credit $695.00
CEUs
1.25 CEUs
Section Notes

Students will interact with instructors and other students through Zoom and SMU's Learning Management System (Canvas). To maximize classroom instruction and your learning experience, we encourage the use of video and audio devices during the Zoom meeting, if available.

You will receive individualized communication with further instructions to help you prepare for class.

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