Course Description

Competing in business today relies on your ability to build a strong relationship with your consumers and anticipate their needs in the digital world. Understanding how artificial intelligence and personalization play a role in building a solid foundation and utilizing information can be the key to successful campaigns, web conversions and sales opportunities. In this course, you will learn the concepts from basic to advanced – and give you the ability to leverage these two powerful tools to enhance your organization’s digital strategy including:

  • Concepts and Basic Foundations of both Personalization and Artificial intelligence
  • Web personalization – why it’s needed, how to use it and when is it too much?
  • Understanding practical applications for Artificial Intelligence and what’s viable for you
  • Using Artificial Intelligence to get attention, to continue retention, and to persuade
  • Ethics and Regulations
  • Audiences, testing and tracking and measuring success
  • How to get started at your company or enhance your current strategy with personalization and artificial intelligence – what are the starting points and what are ways to succeed


Applies Towards the Following Certificates

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