CEC021 - Google Analytics 4 and Google Tag Manager

Course Description

In today's digital marketing world, Google Analytics is the most commonly used digital analytics platform and Google Tag Manager is the most commonly used tag management tool. In this course, you will gain a thorough understanding of Google Analytics KPIs and how they are tracked and reported. You'll learn practical use cases for the business and marketing insights Google Analytics can provide. Through class assignments, you'll have opportunities to pull the most important Google Analytics reports and learn best practices for managing your Google Analytics account. In addition, you will receive hands-on training on how to configure common Google Analytics and marketing tracking pixels in Google Tag Manager and publish them live on your website.

Course Outline

This course will cover these platforms and tools:

Google Analytics 4
Google Tag Manager

Learner Outcomes

In this course, you will learn:

How Google Analytics tracking works
Basic Google Analytics KPI definitions
Best practices for setting up and maintaining a Google Analytics account
Overview of Google Analytics Engagement reports
Overview of Google Analytics Acquisition (marketing performance) Reports
Uses for Google Analytics Realtime Reports
Overview of Google Analytics Enhanced Ecommerce reporting
How to create custom Google Analytics reports
How to set up Conversion Events and Custom Dimensions in Google Analytics
How to become Google Analytics Certified
How to create standard Google Analytics tracking tags in Google Tag Manager
How to configure common marketing pixels in Google Tag Manager
How to QA tags before publishing live to a website
Best practices and managing and maintaining a Google Tag Manager container

Applies Towards the Following Certificates

Digital Marketing : Electives