CEC021 - Google Analytics 4 and Google Tag Manager
4579449
Delivery Options
Live Online
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Course Description
Learn how to use Google Analytics to provide important business and marketing insights. Understand how Google Analytics Key Performance Indicators (KPI) are tracked and reported, then translate this information into action. Through class exercises and assignments, practice configuring common Google Analytics and marketing tracking pixels in Google Tag Manager and publish them on websites.
This course focuses on Google Analytics 4 and Google Tag Manager.
Course Outline
Learner Outcomes
In this course, you will learn:
- How Google Analytics tracking works
- Basic Google Analytics KPI definitions
- Best practices for setting up and maintaining a Google Analytics account
- Overview of Google Analytics Engagement reports
- Overview of Google Analytics Acquisition (marketing performance) Reports
- Uses for Google Analytics Realtime Reports
- Overview of Google Analytics Enhanced Ecommerce reporting
- How to create custom Google Analytics reports
- How to set up Conversion Events and Custom Dimensions in Google Analytics
- How to become Google Analytics Certified
- How to create standard Google Analytics tracking tags in Google Tag Manager
- How to configure common marketing pixels in Google Tag Manager
- How to QA tags before publishing live to a website
- Best practices and managing and maintaining a Google Tag Manager container
Applies Towards the Following Certificates
- Digital Marketing : Electives
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