Course Description

In today's digital marketing world, Google Analytics is the most commonly used digital analytics platform, and Google Tag Manager is the most commonly used tag management tool. Learn about Google Analytics KPIs and how they are tracked and reported, then apply Google Analytics to practical use cases to explore the business and marketing insights the tool can provide. Through class assignments, practice using Google Analytics reports and following best practices for managing your Google Analytics account. In this course, you will receive hands-on training on how to configure common Google Analytics and marketing tracking pixels in Google Tag Manager and publish them live on your website.



Course Outline

This course will include these platforms and tools:

  • Google Analytics
  • Coremetrics/IBM Analytics
  • Various viisualization tools

Learner Outcomes

During this course, you will learn:

  • How digital tracking works and how data is generated and published into reports
  • About the pros, cons and potential pitfalls of various tools and technologies used for digital analytics
  • To define business requirements, methods for extracting data and selecting a framework
  • Criteria to determine, source and select the best tool for different scenarios and objectives
  • To use cross device tracking and analytics and mobile specific measurement platforms
  • To develop, create and manage tags and tag management platforms
  • To use QA tools and testing
  • About the certifications you need to have, as well as others to consider

Applies Towards the Following Certificates

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