Course Description

Microsoft Excel is a powerful and widely used tool in data analysis, and digital marketing professionals must demonstrate expertise using Excel and its features. In this hands-on workshop, learn and practice the most important components of Excel.

Course Outline

  • Functions: the most useful functions to support data manipulation and analysis.
  • Formulas: essential Excel formulas that every digital analyst should know.
  • Tables: tools to organize, structure, and present data to provide informed answers and drive decisions.
  • Text to Columns: built-in tools to merge and separate data points to analyze information more effectively.
  • Data Visualization: features like graphs and other graphic elements to align with your audience and brand.
  • Forecasting: methods and tools to predict future KPI trends, including applications for metrics like traffic and revenue.
  • Camera Images: an exciting tool to support dashboards and reports.
  • Macros: features to automate processes in recurring reports for efficiency.


  • Basic Excel skills required to take this class.

Applies Towards the Following Certificates


Thank you for your interest! 

If you would like to be notified if new sections open for enrollment, please click the red button and complete a short form. 

Required fields are indicated by .