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Course Description

Data visualization skills are becoming increasingly necessary across many career types, regardless of the industry—government, finance, marketing, consumer goods, service, education and more. 

The SMU Data Visualization and Communication Certificate program will help you to improve your data visualization skills through introduction of principles and best practices, coupled with hands-on exercises and projects. Gain experience with multiple tools and explore fundamentals of gathering, analyzing and presenting data. Learn how to determine which visualization styles are best suited for different types of information, and how to pair visualizations with storytelling and other communication techniques to create compelling presentations for different audiences.

Why Choose SMU?

  • SMU PRO’s certificate is the only program in Texas that combines data visualization and communication into a single program.
  • Small class sizes allow for meaningful, individual interactions with instructors who are experts on the subject.
  • All instructors are seasoned professionals working in the field.

Course Outline

Students will have a real-time online meeting once a week for 1.5 hours and approximately 3.5 hours of out-of-class videos, activities and reading, which altogether fulfill a total of 5 hours-per-week committed to the program. 

Certificate Components

  • Foundations of Data Visualization
  • Storytelling in Business
  • Applying Design Principles to Data Visualization
  • Delivering Effective Presentations
  • Presenting with Data: Tools and Best Practices
  • Infographics: Design and Publishing 
  • Dashboards: Tools and Best Practices
  • Final Project

Learner Outcomes

  • Learn to apply data visualization skills with communication techniques
  • Understand the possibilities data contain so that you can create a visual story 
  • Communicate trends, relationships and patterns in multiple formats
  • Acquire skills to use data through a variety of visualization tools 
  • Understand the elements of storytelling and why they matter in business 
  • Identify the appropriate format for the data you are work with – infographic, graph, chart and so on. 
  • Complete a capstone project to include in your business portfolio  

Notes

Where are these courses offered?

This SMU Data Visualization and Communications Certificate is completely online. You will never be required to attend a brick-and-mortar classroom and you can complete your entire course from the comfort of your own home or office.

Students will meet as a class once a week with the instructors for discussions, review of concepts, and to answer questions. Students also will have reading, videos, activities and quizzes to take on their own time in between real-time, online meetings. 

Recommendations

Who should attend?

  • Marketing professionals
  • Data analysts
  • Data scientists
  • Mid-level managers who need to review and present data 
  • Working professionals in a variety of fields who interpret, present and share data with stakeholders of all kinds

Applies Towards the Following Certificates

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Application

Name
Data Visualization and Communications
Instructions
Please click "Apply Now" to begin your application. You will be required to log in or create an account if you do not already have one.
Enroll Now - Select a Section
Section Title
Data Visualization and Communication
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Aug 12, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Aug 19, 2021 to Aug 26, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Sep 02, 2021 to Sep 09, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Sep 16, 2021 to Sep 30, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Oct 07, 2021 to Oct 14, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Oct 21, 2021 to Oct 28, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Nov 04, 2021 to Nov 11, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Nov 18, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Dec 02, 2021
Type
Live and Recorded Online Sessions
Days
Th
Time
6:00PM to 7:30PM
Dates
Dec 09, 2021 to Dec 16, 2021
Schedule and Location
Contact Hours
84.0
Location
Delivery Options
Course Fee(s)
Early Registration Rate non-credit $3,895.00 Click here to get more information
Potential Discount(s)
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