BDM102 - Digital Marketing Analytics
18636
Delivery Options
In Person
and
Live Online
Loading...
Course Description
Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.
Course Outline
- Aligning measurement with strategic objectives
- Measurement methodologies and tools for different digital marketing channels
- Overview of analytics tools: what to use when and how to use the most important tools
- Insights from data: customer profiles and segments
- Conversion funnels and goals and conversion optimization
- Attribution methods, models and how to put an attribution system in place
- When and how to merge online and offline data
- Basic introduction to Google analytics and Google tag manager
Notes
PLEASE NOTE:
- When you register for this course, you also will be registered automatically into the required Advanced Excel for Data Analytics workshop.
- All students must bring a laptop to class (in-person sections)
Applies Towards the Following Certificates
- Digital Marketing : Required
Loading...
Enroll Now - Select a Section
Required fields are indicated by .