6 Courses Required

Grow your career by building and sharpening your digital marketing skills.

Certificate Program Completion Requirements

The SMU Digital Marketing Certificate consists of three required courses and three electives.

Three required courses:

  • Digital Marketing: Strategy and Management
  • Search Engine Optimization and Marketing Strategies
  • Digital Marketing Analytics
  • Advanced Excel for Data Analytics (optional)

You may take classes in any order you wish. Choose the electives that best suit your needs, interests and timeline. If required and elective courses are taken concurrently, the certificate can be completed in as little as five months.

Next Steps

  • Talk one-on-one with an advisor to answer your specific questions.
  • Call us at 214-768-1086 or email us smupro@smu.edu.
  • Complete and submit the application online.
  • SMU will confirm your acceptance and facilitate your payment.

Click here for more program details

Additional Details


To enroll in this certificate start by selecting one of the following applications

Please click "Apply Now" to begin your application. You will be required to log in or create an account if you do not already have one.

If you need any further assistance, contact SMU CAPE at 214-768-2273.

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