BDM100 - Digital Marketing Certificate Program
Course Description
Grow your career by building and sharpening your digital marketing skills.
Click here for more program details.
Course Outline
The SMU CAPE Digital Marketing Certificate consists of three required courses and three electives.
Required Courses:
- Digital Marketing: Strategy and Management
- Search Engine Optimization and Marketing Strategies
- Digital Marketing Analytics
Choose 3 Electives:
- Click here for elective courses.
- You may take classes in any order you wish.
- Choose the electives that best suit your needs, interests and timeline.
If required and elective courses are taken concurrently, the certificate can be completed in as little as five months.
Learner Outcomes
Program Completion Requirements
Complete and pass each class in order to receive a verified credential. Your digital credentials showcase what you’ve accomplished. Your badge will contain information describing your credential and will allow you to easily share your achievement to LinkedIn and other platforms.
Recommendations
Next Steps
- Talk one-on-one with an advisor to answer your specific questions.
Call 214-768-5581 or email smupro@smu.edu. - Complete and submit the application online.
- If your application is approved, SMU CAPE staff will contact you to facilitate your payment and finalize your registration..
Applies Towards the Following Certificates
- Digital Marketing : Package
Application
START HERE
Complete a short online form before you register
Please click "Apply Now" to begin your pre-enrollment form.
You will be required to log in or create an account if you do not already have one.
If you need any further assistance, contact SMU CAPE at 214-768-2273.