CEC021 - Google Analytics 4 and Google Tag Manager

Course Description

Google Analytics, the most widely-used digital analytics platform, can provide important business and marketing insights. Understand Google Analytics KPI (Key Performance Indicators) and how they are tracked and reported; then learn how to translate information reported from Google Analytics into practice by completing lass exercises and examining use cases. Configure common Google Analytics and marketing tracking pixels in Google Tag Manager and publish them live on your website.

Course Outline

This course will cover these platforms and tools:

• Google Analytics 4
• Google Tag Manager

Learner Outcomes

In this course, you will learn:

• How Google Analytics tracking works
• Basic Google Analytics KPI definitions
• Best practices for setting up and maintaining a Google Analytics account
• Overview of Google Analytics Engagement reports
• Overview of Google Analytics Acquisition (marketing performance) Reports
• Uses for Google Analytics Realtime Reports
• Overview of Google Analytics Enhanced Ecommerce reporting
• How to create custom Google Analytics reports
• How to set up Conversion Events and Custom Dimensions in Google Analytics
• How to become Google Analytics Certified
• How to create standard Google Analytics tracking tags in Google Tag Manager
• How to configure common marketing pixels in Google Tag Manager
• How to QA tags before publishing live to a website
• Best practices and managing and maintaining a Google Tag Manager container

Applies Towards the Following Certificates

• Digital Marketing : Electives