Strong copy and content writing and the ability to write engaging content is one of the most valuable and marketable skill sets to both small and large organizations alike. This hands on and interactive workshop style course will help you expand upon the writing skills you already have. During this course you will learn:
- Copy and content writing Mechanics and Principles and putting them into practice
- Write for the web, social media, email and landing pages and websites.
- Write for print, from advertisements to print brochures
- Writing in different voices, developing your own style and adapting your style when needed
- How to be persuasive and compelling
- Using imaging, metaphors and story telling