Course Description

Understanding and being able to use the right digital analytics tools for the right purpose is an essential component for any analytics project. However, the number of available options can be overwhelming. You will not use all of the tools all of the time, but it is beneficial to be familiar with some of the best and most commonly used options and how they fit into your overall digital strategy. Using multiple tools also gives you further levels of insight into your customers and your success rate. During this course, you will learn:

  • Overview of how digital tracking works and how data is generated and published into reports
  • Overview of the pros, cons and potential pitfalls of various tools and technologies used for digital analytics
  • Defining business requirements, methods for extracting data and selecting a framework
  • Determining, sourcing and selecting the best tool for different scenarios and objectives
  • Cross device tracking and analytics and mobile specific measurement platforms
  • Google Analytics
  • Coremetrics/IBM Analytics
  • Develop, create and manage tags and tag management platforms
  • QA tools and testing
  • Visualization tools overview
  • Review of the tools certifications you need to have and those that are nice to have

This course includes the Adobe Analytics Workshop


This course also includes two 3 hr Saturday workshops on Adobe Analytics.  You must attend and pass these workshops to pass this course.  

Applies Towards the Following Certificates

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