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Course Description

Advance from knowing how to pull reports to knowing how to do analysis. Go beyond providing basic data to finding actionable information and weaving it into a story that people at all levels of a company can understand. This hands-on course will walk you through best practices for analysis using real digital analytics data to answer real business questions and will include landing page optimization, A/B and multivariate testing, and mining data for actionable insights.

  • This hands-on course will walk you through learning best practices for using real digital analytics data to build solid A/B Testing hypothesis to answer real business questions, and will cover the following:
  • Developing goals and key performance indicators (KPIs) for a specific website
  • Content analysis, content effectiveness, and content targeting
  • Mining data for actionable conversion insights and identifying A/B and Multivariate (MVT) testing opportunities
  • Strategies on building a strong A/B testing culture and testing roadmap
  • How to write a solid A/B Testing hypothesis
  • Learn best practices in launching, monitoring and analysis of AB test campaigns
  • Landing page optimization
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