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Course Description

The ability to effectively collect and analyze data from your digital channels is just a part of what it takes to be a successful digital analyst. The best and most sought-after analysts are also skilled in communicating their insights, storytelling and the overall management of analytics projects and its role within the wider organization. Taught by a leading DFW practitioner you will learn:

  • Analytical thinking: How to conduct an analysis and how to be an analytics skeptic
  • Creating effective data visualizations and dashboards
  • Best practices in using data to tell a story
  • Identifying, editing, and communicating insights to senior management
  • Thinking through the business impact and internal political ramifications of your analyses
  • Project management strategies for analytics
  • Estimating the value of potential projects to help prioritize
  • A high level overview of basic big data concepts
  • Discussion on ethics in analytics
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Enroll Now - Select a Section

Section Title
Best Practices in Communicating Data and Insights
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Mar 18, 2019
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Mar 25, 2019 to Apr 08, 2019
Schedule and Location
Contact Hours
12.0
Location
Course Fee(s)
Standard Rate non-credit $695.00
Section Notes

The ability to effectively collect and analyze data from your digital channels is just a part of what it takes to be a successful digital analyst. The best and most sought-after analysts are also skilled in communicating their insights, storytelling and the presentation of insights through data visualization. Taught by a leading DFW practitioner you will learn:
 

  • Create visualizations and dashboards
  • Combine data from different sources like online/offline, social, and demographics to derive new insights
  • Identify, edit and communicate insights to senior management, the C-suite and the Board
  • Best practices in using data to tell a story
  • Stay one step ahead: understanding the business impact and internal political ramifications of your analyses
  • Understand ethics in analytics
  • Digital data governance and data democratization
  • What a digital analyst needs to know about big data: understanding the most important concepts and being able to talk the talk

 

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