Course Description

Successful analysts are able to collect and analyze data from digital channels effectively.  The best analysts, though, also are able to share their insights through various communication channels.  In this class, learn how to use different strategies, tools, and techniques to use and present data to different stakeholders. 


Course Outline

  • Evaluating Data: The Measurement Framework
    • Gathering feedback
    • Outcomes, goals, KPIs, and segments
    • Targets
    • Implementation and project planning
  • Building Reports and Visualizations:
    • Selecting a data source
    • Choosing a data visualization platform 
    • Building dashboard/reports 
  • Analyzing Data:
    • Identifying trends
    • Spotting outliers
    • Critical evaluations
  • Communicating Data:
    • ???????Constructing a narrative
    • Supporting your argument 
    • Soliciting feedback 
    • Ethics in analytics 

Applies Towards the Following Certificates

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