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Course Description

The ability to effectively collect and analyze data from your digital channels is just a part of what it takes to be a successful digital analyst. The best and most sought-after analysts are also skilled in communicating their insights, storytelling and the overall management of analytics projects and its role within the wider organization. Taught by a leading DFW practitioner you will learn:

  • Analytical thinking: How to conduct an analysis and how to be an analytics skeptic
  • Creating effective data visualizations and dashboards
  • Best practices in using data to tell a story
  • Identifying, editing, and communicating insights to senior management
  • Thinking through the business impact and internal political ramifications of your analyses
  • Project management strategies for analytics
  • Estimating the value of potential projects to help prioritize
  • A high level overview of basic big data concepts
  • Discussion on ethics in analytics
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