Course Description

The foundation of success in digital marketing is the ability to both develop a great strategy that supports your business goals and to execute the strategy on time, within budget, and with measurable results. This course will teach you how to design and develop a digital marketing strategy that is aligned with your organization’s goals, plus how to put that strategy in place and measure its results. This course is taught by a leading marketing strategist and chief digital officer at one of DFW's leading agencies who also is a certified Scrum Master in Agile project management.

Course Outline

Topics will include:

  • Digital as an amplifier: how digital distills and magnifies your overall marketing strategy
  • Understanding your customer and the evolving customer journey
  • G.O.S.T - Marketing Goals vs. Digital Objectives, Strategies & Tactics
  • Focusing resources to go beyond tactical, "shiny objective" thinking
  • Branding considerations and tactics online, on mobile and in social
  • Overview of marketing automation considerations and strategies
  • Using CRM and customer insights to inform digital strategy
  • Strategies and processes for cross-discipline collaboration and the emergence of the CMTO (Chief Marketing Technology Officer)
  • Creating engaging customer experiences in digital media (social, online, mobile)
  • Measuring the success of a digital marketing campaign and strategy and calculating your ROI
  • Retargeting strategies and campaigns
  • Monetizing and conversion strategies and tactics
  • Project management: a primer on waterfall vs. agile approaches
  • Digital project management: plan, scope, budget and manage digital campaigns and initiatives
  • Perpetual beta - applying agile marketing techniques across the digital marketing spectrum
  • Communicating your online marketing strategy to the C-suite and boardroom
  • Preparing for the long run: How to keep up with what's next and what's new in technology, tools and the digital marketing field

Applies Towards the Following Certificates

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .