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Course Description

The ability to analyze, understand, and use your data has become a fundamental component of the marketing profession and nowhere is it more prevalent than digital. Using a variety of analytics tools but with a focus on Google Analytics you will learn:

  • Aligning measurement with strategic objectives
  • Measurement methodologies and tools for different digital marketing channels
  • Overview of analytics tools: what to use when and how to use the most important tools
  • Insights from data: customer profiles and segments
  • Conversion funnels and goals and conversion optimization
  • Attribution methods, models and how to put an attribution system in place
  • When and how to merge online and offline data
  • Basic introduction to Google analytics and Google tag manager

Notes

When you register for this course you will be automatically registered into the required workshop "Advanced Excel for Data Analytics".  This workshop will be held on a Saturday from 9am-4pm.

All students must bring a laptop to class

 

Applies Towards the Following Certificates

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Enroll Now - Select a Section

Section Title
Digital Marketing Analytics
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Jan 11, 2021
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Jan 25, 2021 to Feb 22, 2021
Schedule and Location
Contact Hours
18.0
Location
Delivery Options
Live / In Classroom  
Course Fee(s)
Instructors
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