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Course Description

PPC and Paid Search and Social are the most measurable and effective methods of selling product and generating leads. However, many campaigns and accounts are unsuccessful because they are not set up correctly and monitored appropriately. This hands on course will cover the best practices in how to use Adwords and measure your success and best practices in paid search and social

  • Setting goals and measurement
  • Understand how ads are chosen and clicks are priced
  • Keyword Research and writing an effective PPC ad
  • Bidding basics and strategies
  • Mobile considerations for PPC, paid search and social
  • Audiences and Remarketing
  • How paid social works across the different platforms

Applies Towards the Following Certificates

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Enroll Now - Select a Section

Section Title
Mastering PPC, Paid Search and Paid Social
Type
Discussion
Days
T
Time
6:00PM to 8:30PM
Dates
Mar 31, 2020
Type
Discussion
Days
T
Time
6:00PM to 8:30PM
Dates
Apr 07, 2020 to Apr 21, 2020
Type
Discussion
Days
T
Time
6:00PM to 8:30PM
Dates
Apr 28, 2020
Schedule and Location
Contact Hours
12.5
Location
Delivery Options
Live in Classroom  
Course Fee(s)
Registration Fee non-credit $695.00
Instructors
Section Notes

PPC and Paid Search and Social are the most measurable and effective methods of selling product and generating leads.  However, many campaigns and accounts are unsuccessful because they are not set up correctly and monitored appropriately. This hands on course will cover the best practices in how to use Adwords and measure your success and best practices in paid search and social

  • Setting goals and measurement
  • Understand how ads are chosen and clicks are priced
  • Keyword Research and writing an effective PPC ad
  • Bidding basics and strategies
  • Mobile considerations for PPC, paid search and social
  • Audiences and Remarketing
  • How paid social works across the different platforms
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