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Course Description

PPC and Paid Search and Social are the most measurable and effective methods of selling product and generating leads. However, many campaigns and accounts are unsuccessful because they are not set up correctly and monitored appropriately. This hands on course will cover the best practices in how to use Adwords and measure your success and best practices in paid search and social

  • Setting goals and measurement
  • Understand how ads are chosen and clicks are priced
  • Keyword Research and writing an effective PPC ad
  • Bidding basics and strategies
  • Mobile considerations for PPC, paid search and social
  • Audiences and Remarketing
  • How paid social works across the different platforms

Applies Towards the Following Certificates

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