Loading...

Course Description

With over two thirds of the US adult population making a smart phone an extension of their body it's not a matter of whether one needs to master mobile marketing…it's a matter of how quickly you can get up to speed. This fast moving and intensive course will guide you through the key considerations and tools necessary when developing and driving a mobile strategy as a key part of your digital marketing arsenal. You will learn:

  • Overview of mobile systems, platforms and processes
  • Developing a strategy, and planning for mobile: understanding what mobile is great for and what its limitations are
  • How to determine the way your market is using mobile and where the opportunities lie
  • What you need to know about mobile ad formats and branding on mobile: how to communicate brand values and emotion via mobile
  • Creating customer experiences that reflect your brand and that subscribers enjoy
  • Messaging for mobile and developing push and pull programs and strategies for driving customers to accept location
  • Banners vs video on mobile and how to use native and instream ads effectively
  • Mobile coupons: what works best and when
  • Moving beyond banner ads and text messaging to real time digital experiences
  • Best practices in mobile web development, sites, mobile apps and responsive design
  • Combining mobile with your other
  • Channels: integration and cross marketing opportunities
  • Budgeting for mobile: How to estimate your costs related to mobile
  • Location based marketing: the art and science of geotargeting, geofencing and beaconing Guerilla marketing with mobile
  • Mobile payments: understand the emerging landscape and the implications on your business
  • Mobile marketing analytics and developing relevant and realistic KPI's for mobile
  • Privacy laws and emerging standards in mobile marketing

Notes

Students should bring a laptop and smartphone to class

This course can be take individually or as an elective in the Digital Analytics & Insights Program or the Digital Marketing Program.  

Applies Towards the Following Certificates

Loading...
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .