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Course Description

In this digital world managing a brand has become less about advertising and much more about engaging with customers and having conversations. Each digital platform has its own unique set of branding considerations, and a specific audience of users who also interact with your brand in a variety of contexts. It's your job to engage across all digital platforms, with different audiences in a variety of contexts while maintaining a consistent brand message that is both personalized and integrated across all channels. Sound daunting? This class will get you well on your way to developing a strategy to manage this enormous challenge. You will learn: Creating and nurturing a brand online Determining how your customers experience your brand digitally Understanding the nuances and differences of branding across all digital channels: social, mobile, paid, email Messaging, visual and creative considerations and tactics in mobile, social and email Brand engagement, interaction and loyalty strategies across digital channels Integrating your digital channels Best practices in online brand guidelines: development, implementation and compliance Introduction to online brand reputation management

Applies Towards the Following Certificates

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