There are only two kind of businesses: those that currently use video in their marketing and those that will.
No one can deny that in today’s always-connected world we are bombarded with millions bits of information vying for your attention. Our brains have become so good at filtering out the noise that we don’t consciously see the constant SPAM.
Therefore, as marketers, how do we connect with our potential customers? How do we cut through that clutter and engage? How do we connect with out audience without being SPAMMY?
The answer is Video.
Video is the tool in our marketing toolkit that EVERY marketer needs to know in order to acquire more customers, retain existing customers and grow social media audience across the various platforms. During this class you will learn:
- What EXACTLY is Video Marketing? (hint: its NOT what you think)
- The 10 Types of Video Marketing that anyone can do
- How to use video throughout the Sales Funnel or Flywheel
- What equipment is CRITICAL for video
- How to plan, film and tell a good story
- Measuring video performance
The class is very hands-on and practical. We will be filming and editing together so students will need to have the following:
- Smartphone – Apple or Android.
- Should have a simple Video Editing app on your phone or basic editing software on your laptop
- A laptop is preferred for this class, but not required
Applies Towards the Following Certificates
- Digital Marketing : Electives