Course Description

This course covers the waterfront of digital communications. It's an experienced-based view of the latest services and channels and will deep-dive into their unique strengths and strategic uses. You will learn about the digital diamond, SEO and how to create a results driven digital plan.

  • Explore all of the current major social media platforms, along with the strategic and tactical uses of each
  • Understand and employ content marketing techniques and prioritize content ROI
  • Develop brand awareness in the digital space --Create a digital communications plan
  • Learn Best practices for social listening and response
  • Successfully communicate your digital strategy to those at the executive and c-suite level

Applies Towards the Following Certificates

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