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Course Description

Explore the digital communications landscape with an experienced expert as your guide. Gain insights into the latest services and channels and dive deep into their unique strengths and strategic uses. Learn about the digital diamond, SEO and how to create a results driven digital plan.

Course Outline

Course topics include:
  • Current major social media platforms and the strategic and tactical uses of each
  • Understanding and employing content marketing techniques to prioritize content ROI
  • Developing brand awareness in the digital space
  • How to create a digital communications plan
  • Best practices for social listening and response
  • Communicating your digital strategy to key stakeholders in your organization

Applies Towards the Following Certificates

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Enroll Now - Select a Section
Section Title
Best Practices in Social Media and Digital Communications
Type
Online
Days
M
Time
6:00PM to 9:00PM
Dates
Apr 04, 2022 to May 09, 2022
Schedule and Location
Contact Hours
18.0
Location
Delivery Options
Course Fee(s)
Instructors
Section Notes

Students will interact with instructors and other students through Zoom and SMU's Learning Management System (Canvas). To maximize classroom instruction and your learning experience, we encourage the use of video and audio devices during the Zoom meeting, if available.

Registered students will receive individualized communication with further instructions to help you prepare for class.

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