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Course Description

This course covers the waterfront of digital communications. It's an experienced-based view of the latest services and channels and will deep-dive into their unique strengths and strategic uses. You will learn about the digital diamond, SEO and how to create a results driven digital plan.

  • Explore all of the current major social media platforms, along with the strategic and tactical uses of each
  • Understand and employ content marketing techniques and prioritize content ROI
  • Develop brand awareness in the digital space --Create a digital communications plan
  • Learn Best practices for social listening and response
  • Successfully communicate your digital strategy to those at the executive and c-suite level

Applies Towards the Following Certificates

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Enroll Now - Select a Section

Section Title
Best Practices in Social Media and Digital Communications
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
May 04, 2020 to May 18, 2020
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Jun 01, 2020 to Jun 08, 2020
Type
Discussion
Days
M
Time
6:00PM to 9:00PM
Dates
Jun 22, 2020
Schedule and Location
Contact Hours
18.0
Location
Delivery Options
Live in Classroom  
Course Fee(s)
Registration Fee non-credit $995.00
Registration Fee non-credit $995.00
Section Notes

This course covers the waterfront of digital communications.  It's an experienced-based view of the latest services and channels and will deep-dive into their unique strengths and strategic uses.  You will learn about the digital diamond, SEO and how to create a results driven digital plan.

  • Explore all of the current major social media platforms, along with the strategic and tactical uses of each
  • Understand and employ content marketing techniques and prioritize content ROI
  • Develop brand awareness in the digital space
  • Create a digital communications plan
  • Learn Best practices for social listening and response
  • Successfully communicate your digital strategy to those at the executive and c-suite level
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