This course covers the waterfront of digital communications. It's an experienced-based view of the latest services and channels and will deep-dive into their unique strengths and strategic uses. You will learn about the digital diamond, SEO and how to create a results driven digital plan.
- Explore all of the current major social media platforms, along with the strategic and tactical uses of each
- Understand and employ content marketing techniques and prioritize content ROI
- Develop brand awareness in the digital space --Create a digital communications plan
- Learn Best practices for social listening and response
- Successfully communicate your digital strategy to those at the executive and c-suite level