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Course Description

Designing an effective and integrated campaign and then implementing it, requires a different mindset and discipline than simply using various social media platforms to push out messages when you feel like it.  Your strategy needs to be grounded in analysis, integrated with other platforms and channels and implemented on time and within budget.  You will learn:

  • Developing your strategy:  using audits, analysis and research to develop a strategy
  • Integrating your social media campaign with your other marketing channels
  • Implementing your strategy: time lines, scheduling, budgeting, working with vendors
  • Measuring the success of your social media campaign.
  • Gaining insight from your analysis of this campaign for your next one

Notes

This class assumes students already have a reasonable knowledge of and have some experience with the major social media platforms.

Please bring a laptop to class.

Applies Towards the Following Certificates

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Enroll Now - Select a Section

Section Title
Developing & Implementing a Social Media Marketing Campaign
Type
Discussion
Days
T
Time
6:00PM to 9:00PM
Dates
Feb 04, 2020 to Feb 25, 2020
Schedule and Location
Contact Hours
12.0
Location
Delivery Options
Live / In Classroom  
Course Fee(s)
Registration Fee non-credit $695.00
Section Notes

Designing an effective and integrated campaign and then implementing it, requires a different mindset and discipline than simply using various social media platforms to push out messages when you feel like it.  Your strategy needs to be grounded in analysis, integrated with other platforms and channels and implemented on time and within budget.  You will learn:

  • Developing your strategy:  using audits, analysis and research to develop a strategy
  • Integrating your social media campaign with your other marketing channels
  • Implementing your strategy: time lines, scheduling, budgeting, working with vendors
  • Measuring the success of your social media campaign.
  • Gaining insight from your analysis of this campaign for your next one
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