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Course Description

B2C digital strategies and tactics don’t usually translate well to B2B, but the impact of a well thought out and executive digital campaign is equally as powerful.  If you are working in a B2B environment this class is an obvious choice.  If you’re in B2C, take this class to round out your knowledge, experience and skill set to open up your opportunities with B2B employers.

  • Segmenting and developing personas in a B2B market
  • Social media marketing in the B2B space
  • Harnessing the power of email and personalization in B2B
  • Content marketing for business
  • Marketing automation for B2B
  • Driving an Account Based Marketing (ABM) strategy with digital
  • The nuances of measuring the ROI of a B2B digital marketing campaign

Notes

Students should bring a laptop to class

Applies Towards the Following Certificates

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