Course Description

Influencer marketing focuses on using key influencers in your target market to drive your brand’s message.  As customers and especially millennials increasingly turn to influencers like bloggers, YouTube, Instagram and Snapchat stars and celebrities to help them make their purchasing decisions knowing how to develop an influencer campaign and integrate it with your other tactics has become integral to any successful social media and content strategy.  Taught by someone who not only creates influencer marketing campaigns for his clients but is also an influencer himself you will get unique insight into:

  • How to identify and filter influencers
  • Aligning influencers to your brand
  • Developing KPI’s for selecting influencers for your brand
  • Processes that need to be in place for influencer marketing
  • Paying, rewarding and incentivizing influencers
  • Maintaining control of your brand while putting messaging into an influencer’s hands
  • Measuring the ROI of individual influencers and your influencer campaign

Applies Towards the Following Certificates

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