Course Description

Gain the building blocks, tools and strategies to manage Search Engine Optimization (SEO), a fundamental component of any successful digital marketing strategy. Through hands-on experience setting up, implementing and measuring the effectiveness of an SEO/SEM campaign, you will learn best practices from one of DFW’s leading marketing experts. 

Course Outline

Course topics include:

• Get started developing your SEO/SEM strategy

• The process and basic building blocks for SEO/SEM

• Overview of SEO tools, websites and software and how to choose the right ones

• Keyword research, planning and optimization

• Understanding what Google and the other search engines are looking for in your website

• Link building and citation strategies

• Content writing for SEO

• SEO and Social Media

• Local SEO and SEO for mobile

• How SEO fits into your overall digital marketing strategy

• Where SEO/SEM is headed and how to be prepared

Applies Towards the Following Certificates

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Section Title
Search Engine Optimization & Marketing Strategies
6:00PM to 9:00PM
Mar 02, 2022 to Mar 23, 2022
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Section Notes

Students will interact with instructors and other students through Zoom and SMU GO's Learning Management System (Canvas). To maximize classroom instruction and your learning experience, we encourage the use of video & audio devices during the Zoom meeting, if available.

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