Search Engine Optimization (SEO) has become a fundamental component of any successful digital marketing strategy but is often the most misunderstood step and difficult to employ as the landscape is continually changing. This course will provide you with the basic building blocks, tools and strategies you need to manage in this fast paced and ever changing topic. You'll get hands-on experience setting up, implementing and measuring the effectiveness of an SEO/SEM campaign - using best practices taught by one of DFW’s leading experts. Additionally, you'll learn how to take these steps back to your company's in-house procedures. As an added bonus - you will also have the opportunity to meet some of DFW’s SEO business leaders who will share their unique perspectives and provide their real-world perspectives of what works best.
• Content writing for SEO
• SEO and Social Media
NotesAll students should bring a laptop to class.
Applies Towards the Following Certificates
- Digital Marketing : Electives