Course Description

Gain the building blocks, tools and strategies to manage Search Engine Optimization (SEO), a fundamental component of any successful digital marketing strategy. Through hands-on experience setting up, implementing and measuring the effectiveness of an SEO/SEM campaign, you will learn best practices from one of DFW’s leading marketing experts. 

Course Outline

Course topics include:

• Get started developing your SEO/SEM strategy

• The process and basic building blocks for SEO/SEM

• Overview of SEO tools, websites and software and how to choose the right ones

• Keyword research, planning and optimization

• Understanding what Google and the other search engines are looking for in your website

• Link building and citation strategies

• Content writing for SEO

• SEO and Social Media

• Local SEO and SEO for mobile

• How SEO fits into your overall digital marketing strategy

• Where SEO/SEM is headed and how to be prepared

Applies Towards the Following Certificates

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