Loading...

Course Description

Brand management now focuses on engaging with customers and having conversations more so than advertising.  Each digital platform has its own unique set of branding considerations and a specific audience of users who could interact with your brand.  Learn how to develop a strategy to engage audiences across many different digital platforms while maintaining a consistent brand message that is both personalized and integrated across channels. 

 

Course Outline

In this course, you will learn about:

  • Creating and nurturing a brand online
  • Determining how your customers experience your brand digitally
  • Understanding the nuances and differences of branding across all digital channels: social, mobile, paid, email, and more
  • Messaging, visual and creative considerations and tactics in mobile, social and email
  • Brand engagement, interaction and loyalty strategies across digital channels
  • Integrating your digital channels Best practices in online brand guidelines: development, implementation and compliance
  • Online brand reputation management

Prerequisites

Before attending this class, you should understand personas and persona development. This class will build on that background knowledge.

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a Section
Section Title
Digital Branding & Engagement
Type
Discussion
Days
T
Time
6:00PM to 9:00PM
Dates
Oct 05, 2021 to Oct 26, 2021
Schedule and Location
Contact Hours
12.0
Location
Delivery Options
Course Fee(s)
Required fields are indicated by .