Course Description

Good UX begins with a good strategy. Strategy is the foundation for your design and is the combination of human and informational elements with desired outcomes. 

  • Requirements planning and goal setting
  • Basic introduction to building personas and journey mapping
  • How the company’s business strategy, model and brand affect strategy
  • How research is used to build your strategy
  • Introduction to using designing thinking to build strategy
  • Building your strategy team – who should be included
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