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Course Description

Good UX begins with a good strategy. Strategy is the foundation for your design and is the combination of human and informational elements with desired outcomes. 

  • Requirements planning and goal setting
  • Basic introduction to building personas and journey mapping
  • How the company’s business strategy, model and brand affect strategy
  • How research is used to build your strategy
  • Introduction to using designing thinking to build strategy
  • Building your strategy team – who should be included

Applies Towards the Following Certificates

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Section Title
User Experience Design Strategy
Type
Online
Days
T
Time
6:00PM to 8:00PM
Dates
Oct 20, 2020 to Nov 03, 2020
Schedule and Location
Contact Hours
6.0
Location
Delivery Options
Live/Recorded Online  
Course Fee(s)
UX Registration Fee - $495 non-credit $495.00
Instructors
Reading List / Textbook

The Design Studio Method: Creative Problem Solving with UX Sketching by Brian Sullivan (can be purchased on Amazon)

Section Notes

Technical Requirements:

  • Computer (Windows or Mac) with high-speed internet connection
  • Webcam and microphone for participation in all live class sessions
  • Modern web browser (Firefox or Chrome recommended)
  • Instructors will provide additional information and specifications for specialized software to supplement online learning
Section Materials
  • Textbook (Mandatory) The Design Studio Method: Creative Problem Solving with UX Sketching by Brian Sullivan © 2015 Routledge 1st edition ISBN 978-1138022560
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