Course Description

Take a deep dive into best practices, strategic uses and engagement techniques for all digital communication tools, especially blogs and social media networks. Learn to produce return on investment that will be meaningful to your organization using blog writing techniques, engagement practices, live blogging, statistical measurement, social media analytics and search engine optimization (SEO ) techniques. You will leave prepared to plan and evaluate your digital communications efforts.


  • BSM101 - Best Practices in Social Media and Digital Communications [INACTIVE - ARCHIVE] (Complete)
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