Course Description

Almost 75% of marketing dollars are spent on developing apps and advertisements for mobile platforms, and your digital marketing plan needs a mobile strategy. In this fast-paced, intensive course, you will learn about the key considerations, tools and trends to make your mobile marketing activities successful. 

Course Outline

In this course, you will learn:

  • About mobile systems, platforms and processes
  • How and when to implement mobile marketing in your strategy and plan
  • How to identify opportunities for mobile marketing activation
  • How to communicate brand values and emotion via mobile platforms
  • Creating enjoyable, engaging customer experiences that reflect your brand 
  • Messaging for mobile and developing push and pull programs and strategies for driving customers to accept location
  • Using, banners and video on mobile and how to use native and instream ads effectively
  • Best practices for offering mobile coupons
  • Moving beyond banner ads and text messaging to real time digital experiences
  • Best practices in mobile web development, sites, mobile apps and responsive design
  • Combining mobile with other channels: integration and cross marketing opportunities
  • Budgeting for mobile: How to estimate your costs related to mobile
  • Location based marketing: the art and science of geotargeting, geofencing and beaconing Guerilla marketing with mobile
  • Mobile payments: understand the emerging landscape and the implications on your business
  • Mobile marketing analytics and developing relevant and realistic KPIs for mobile
  • Privacy laws and emerging standards in mobile marketing


You may enroll in this course individually or as an elective in the Digital Marketing Certificate Program.

Applies Towards the Following Certificates

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