Course Description

Leveraging Your Most Powerful Channel

Learn how to leverage the most powerful marketing channel in your toolbox. Email marketing generates better results than most channels and yields high returns on investment and conversion rates. Gain tools and techniques to ensure that your email marketing is well-integrated, social-savvy, personalized, and designed for multiple platforms to engage people in a variety of contexts. 


Course Outline

During this course you will learn the most effective email strategies and tactics to adopt and incorporate into your campaigns to maximize your overall marketing results.

Course topics include:

  • Why customers are more inclined to visit your website and purchase from you through email more than any other digital medium
  • Legal considerations for email marketing.
  • Components of creating a successful email campaign: Planning, personalization, segmentation, content development, automation and beyond
  • Developing rules for your different segments
  • Types of email campaigns - trigger, marketing messages, transactional, drip campaigns and more
  • How subscribers interact with email on other platforms, how messaging changes and how to take advantage of opportunities
  • Mailing list growth and management
  • Continual improvement, optimization processes and cycles
  • Email deployment partner
  • Performance tracking, reporting and insights
  • Key metrics and ROI
  • Integrating email with other digital channels
  • Innovations and trends

Applies Towards the Following Certificates

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