Course Description

What Every Marketer Needs to Know

Learn best practices to use video marketing as a tool to connect with potential customers and help your brand or organization to stand out . Video marketing is an essential component of every marketing toolkit that helps you to acquire more customers, and retain your existing audience and grow your social media followers  across platforms.                               


Course Outline

During this class you will learn:

  • What exactly is video marketing?
  • Ten types of video marketing anyone can do
  • How to use video throughout the sales funnel
  • What equipment is critical for video
  • How to plan, film and tell a good story
  • Measuring video performance


The class includes hands-on coursework and exercises. You will work together on filming and editing, and all students will need access to:

  • A smartphone – Apple or Android
  • A laptop with a a basic video editing tool installed

Applies Towards the Following Certificates

Enroll Now - Select a Section
Section Title
Video Marketing Strategy
6:00PM to 9:00PM
Jan 10, 2024 to Jan 31, 2024
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
DM - Registration Fee - $695 non-credit $695.00
Registration Fee non-credit $695.00
Section Notes

Students will interact with instructors and other students through Zoom and SMU's Learning Management System (Canvas). To maximize classroom instruction and your learning experience, we encourage the use of video and audio devices during the Zoom meeting, if available.

You will receive individualized communication with further instructions to help you prepare for class.

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