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Course Description

Microsoft Excel is a powerful and widely used tool in data analysis, and digital marketing professionals must demonstrate expertise using Excel and its features. In this hands-on workshop, learn and practice the most important components of Excel.

Course Outline


  • Functions: the most useful functions to support data manipulation and analysis.
  • Formulas: essential Excel formulas that every digital analyst should know.
  • Tables: tools to organize, structure, and present data to provide informed answers and drive decisions.
  • Text to Columns: built-in tools to merge and separate data points to analyze information more effectively.
  • Data Visualization: features like graphs and other graphic elements to align with your audience and brand.
  • Forecasting: methods and tools to predict future KPI trends, including applications for metrics like traffic and revenue.
  • Camera Images: an exciting tool to support dashboards and reports.
  • Macros: features to automate processes in recurring reports for efficiency.

Prerequisites

  • Basic Excel skills required to take this class.

Applies Towards the Following Certificates

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Enroll Now - Select a Section

Section Title
Advanced Excel for Data Analytics
Type
Discussion
Days
Sa
Time
9:00AM to 4:00PM
Dates
Jan 23, 2027
Schedule and Location
Contact Hours
6.0
Location
Delivery Options
Course Fee(s)
Registration Fee non-credit $239.00

Section Notes


Students will interact with instructors and other students in-person and through SMU's Learning Management System (Canvas). 

Students will receive individualized communication with further instructions to help you prepare for class.

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