Course Description

Cultivate your creative ideas and leadership skills and apply effective strategies in planning, research, marketing and collaboration. Begin with a unique business concept and create a business plan in this start-up workshop. Along the way, learn about the fundamentals of building a business and explore topics like pricing, profit margin and other financial concepts. The workshop concludes with your presentation pitch to launch your own start-up, product or service.

Please note times are in Central Standard Time (CST).



Course Outline

  • Introduction
    • What is a Business Plan?
    • How and When Do You Use a Business Plan?
  • The Foundations of Entrepreneurship
    • The Era of the Entrepreneur
    • Case Study: Never Too Young
    • Challenges Facing Small Businesses
    • Assignment: Business Plan – Getting Started
  • Inside the Entrepreneurial Mind: From Ideas to Reality
    • How to Enhance Creativity and Make Your Business Unique
    • Drafting the Business Plan-Mission Statement and the Foundation of Your Business
  • Strategic Management and the Entrepreneur
    • Strategic Management and the Entrepreneur
    • The Strategic Management Process
    • Analyze Competition
    • Formulate a Strategy
    • Building a Competitive Advantage
  • Forms of Ownership and Franchising
    • Sole Proprietorship
    • Partnership
    • Corporations
    • Joint Venture
    • Case Study – Which Form is Best?
    • Franchising
  • Methods for Determining the Value of a Business
    • Balance Sheet Approach
    • Market Approach
    • Net Worth of Your Business
  • Business Plan and 3D Model Business Presentation


Supplies are not included in the cost of the course. Please click here to view a supply list.


  • Online registration closes at noon 4 days prior to the start of the class.
  • For late registration options, please contact SMU College Prep at 214-768-2267 for assistance.
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