CEC027 - Social Media: Strategy and Platforms

Course Description

Unlock the full potential of social media and enhance your digital marketing expertise. Explore the advantages and challenges of major platforms while mastering strategies to build brand awareness, foster customer loyalty, and drive measurable results. Delve into key areas such as audience targeting, message design, social listening, and campaign evaluation. Gain practical insights into emerging trends, AI-driven techniques, SEO, influencer marketing, and content creation, as well as integrating social media into traditional ad campaigns. This course equips you with the skills to craft innovative, impactful strategies, communicate the strategy to different levels of the organization and thrive in the ever-evolving digital marketing landscape.

Learner Outcomes

By the end of this course, students will be able to:

• Evaluate the benefits and challenges of major social media platforms for targeted marketing campaigns
• Develop and execute effective social media strategies to drive results
• Create impactful social media content and engagement strategies tailored to specific audience needs
• Integrate social media campaigns with broader marketing efforts, including traditional advertising
• Assess the effectiveness of social media strategies using data-driven insights and evaluation tools

Applies Towards the Following Certificates

• Digital Marketing : Electives