Course Description

Help people to analyze and better understand data by using effective visuals to identify patterns and present complex information. In this short, introductory course, learn about the basic elements of data visualization and storytelling techniques, create charts and graphs and design compelling presentations.

Course Outline

In this course, you will learn about:

  • Data credibility
  • Types of data & charts
  • Choosing chart types
  • Design tools
  • DataViz critique
  • DataViz best practices
  • Use color with purpose
  • False visualizations
  • Presenting with data


If you decide to pursue SMU CAPE's Data Visualization and Storytelling Certificate Program, you can apply the registration fee payment for this introductory course  to the certificate program tuition.


Some prior experience with Microsoft PowerPoint and Excel is required.


Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.

If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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