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Course Description

Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.

 

Course Outline

Introduction to Business Storytelling (Session 1)
Understand the fundamentals of storytelling, emotional appeal, and their impact on business.
 
Crafting Your Organization's Story (Session 2)
Create a narrative structure for your company or organization.
 
Brand and Sales "Storyselling" (Session 3)
Create a powerful brand message and "storyselling" narratives to distinguish yourself and market products/services to prospective customers.
 
Leadership Storytelling (Session 4)
Use storytelling to communicate effectively with your team, colleagues, and other stakeholders.

Recommendations

  • Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
  • If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.

Testimonials

I found this workshop so beneficial and valuable in all aspects of my personal and professional life. It has provided me with an incredible toolkit and given me so many ways to be creative in my storytelling journey.  This is applicable to anyone in any role or industry. I am grateful and appreciative to have gained more experience in this important area! 
- CAPE student

Applies Towards the Following Certificates

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Thank you for your interest! 

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