Course Description

Did you know that the Hispanic population's buying power is expected to grow to $2.6 trillion by 2025, but that only a collective 6% of digital marketing investment is spent toward that community, according to the Hispanic Marketing Council? 

Acquire practical knowledge and strategies to create impactful marketing campaigns and outreach initiatives that engage and connect with Hispanic customers, ultimately driving your business growth and fostering long-term relationships with an important audience. This short workshop will emphasize language and communication strategies, and you will gain an understanding of the linguistic nuances and preferences of the Hispanic community and how to make your messages culturally relevant and resonant.

Course Outline

Course Objectives
  • To provide a comprehensive understanding of the Hispanic market, including its cultural differences, values and mindset.
  • To equip participants with the tools and knowledge needed to effectively communicate and engage with Hispanic consumers.
  • To inspire a passion and respect for the Hispanic market among business professionals, and to raise awareness of its potential as a key driver of growth.
  • To foster a more inclusive and diverse corporate culture, where the perspectives and needs of Hispanic consumers are fully understood and respected.


  • Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
  • If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.
Enroll Now - Select a Section
Section Title
Understanding the Hispanic Market
Live Sessions
6:00PM to 8:00PM
Apr 04, 2024 to Apr 25, 2024
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Registration Fee non-credit $169.00
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